How A Company Overview Video Can Elevate Your Business
While beautiful video with eye-catching images can give your business a boost in the short-term, a company overview video that aligns with your goals will elevate your business to another level over the long-term.
That’s one of the principles we keep in mind when producing videos, and it’s a part of the process that went into crafting a company overview video for Superior Detailer, a high-end automotive detailing company based in Orlando, Florida. We strive to create the best company overview videos that not only showcase a business’s strengths but also align with their broader goals.
Truly one of the best auto detailers in the business, this team has 20 years of experience - and it shows. Their passion for detailing is evident not just in their skills, but also in their award-winning experience, including as a 2020 North America Shop of the Year.
When a business prides itself on a finished product that is polished to perfection, their marketing materials need to meet that standard, too. That was the challenge we set out to take on with Superior Detailer through the creation of their company overview video.
The Power of a Thoughtful Company Overview Video
When we look back at the films we’ve made as Driven Films, it can seem like they speak to our team’s strengths behind the camera and as editors. The secret to high-quality video production, though, is getting your plan in place beforehand.
Our pre-production process begins with making sure both sides are clear on the purpose of the company overview video and how we’re going to pull it off. To create one of the best company overview videos for Superior Detailer, we met with owners Karim (Steven) and Kim to discuss their needs. Their goal was to create a powerful video to help Superior Detailer educate their customers about their process.
At the same time, that kind of educational company overview video needs to entertain, so we set out a plan for how to capture the detailing process in a captivating way.
When meeting with Superior Detailer, we took the time to do location scouting of their shop. This helped us plan on the shoot day, setting us up for success before we even hit record on the cameras.
Using a Company Overview Video to Educate and Inform
This step-by-step look at Superior Detailer's extensive process also served a broader business goal. Superior Detailer is a small, family-owned and operated business. This allows them to have a one-on-one approach to their clients and their clients’ vehicles. In other words, they’re also incredible at what they do.
The result? Superior Detailer’s services are in high demand, and their time is limited.
Beyond making a promotional video, incorporating elements of a company overview video serves to reduce the number of questions they need to answer from potential customers. Instead, they can either get questions that are more tailored to individual cases or get straight to booking appointments.
Partner with Driven Films for Your Company Overview Video
We couldn’t have asked for a better experience with Superior Detailer. From the care they put into their craft to how smooth the production went, it’s clear that they always pay attention to the details.
It’s the same attitude Driven Films brings to all of our video production projects. Whether it’s creating one of the best company overview videos, filming race day documentaries, or producing engaging social media content, we bring our passion for automobiles and video production expertise to every project.
To get in touch with Driven Films about your next company overview video or other video project, please send us a message.