Summary
Throdle
Throdle, a mobile app founded by CEO Nadine Lee, has emerged as a dynamic force in the automotive community. With its Chief Strategy Officer, two-time Formula DRIFT champion Vaughn Gittin Jr., partnering with Nadine, Throdle has created a connected and passionate community for car enthusiasts. The Throdle app offers a platform to showcase rides, connect with like-minded individuals, discover local clubs, and experience motoring events.
The CHALLENGE
Driven Films confronted unique challenges in their partnership with Throdle, including the task of capturing the attention of the Formula DRIFT fanbase and kindling their interest in Throdle. The team adeptly overcame logistical hurdles to secure interviews with multiple professional drivers, ensuring a rich narrative.
Our Strategy
Crafting engaging content across diverse platforms demanded creative versatility, while the tight schedule of covering races across the United States required meticulous planning and execution. Despite these complexities, Driven Films showcased their expertise by successfully elevating Throdle's presence in the competitive Formula DRIFT scene.
Driven films Contributions
Driven Films played a pivotal role in Throdle's success, offering a comprehensive range of services, including video production, event videography, photography, video editing, color grading, YouTube channel management, SEO, thumbnail creation, and strategy development. The deliverables comprised short-form Instagram Reels, YouTube Shorts, long-form YouTube videos, and captivating photography.
Services We Provided
Creation Direction
Event Videography
Video Editing
Sound Mixing
Script Writing
Color Grading
YouTube Management
YouTube SEO
Social Media Video
The results
driving success through high-end video production
Content for Multiple Platforms
Driven Films strategically produced diverse and engaging video content for various platforms, ensuring Throdle's presence across YouTube, Instagram, and TikTok. The multi-channel approach allowed for a wider reach, exposing Throdle to a diverse audience of car enthusiasts and fans of Formula DRIFT.
Investor Deals and Partnerships
The heightened brand awareness attracted investor interest, leading to successful investor deals and strategic partnerships. Notably, collaborations with industry leaders such as Liqui Moly, Link ECU, and FCP Euro within the Formula DRIFT series underscored the effectiveness of Driven Films' content in establishing Throdle as a key player in the automotive community.
Award-Nominated Event Film
Creative Storytelling: Driven Films demonstrated their storytelling prowess by developing an Event Film that not only captured the essence of Formula DRIFT races but also showcased Throdle's involvement and impact within the automotive community.
Recognition at International Motor Film Awards: The nomination for "Best Event Film" at the prestigious 2022 International Motor Film Awards highlighted the excellence in filmmaking and storytelling, bringing valuable recognition to both Throdle and Driven Films.
“We used the Driven Films team extensively during the Formula Drift 2022 season. Our partnership resulted in a Best Event Film nomination by the International Motors Awards. The team is hard working, diligent and creative in their approach.”
Nadine lee Founder, Throdle
YouTube Success
Engaging Content
Driven Films curated a consistent stream of engaging YouTube content, ranging from event highlights to behind-the-scenes footage. This content not only attracted a substantial viewership but also contributed to Throdle's achievement of surpassing 100K subscribers. The Silver Play Button, awarded by YouTube for reaching this subscriber milestone, served as a tangible symbol of Throdle's growing influence and the effectiveness of Driven Films' video production strategy.
Adam LZ Car Breakdown
Drift Build Video
Our team produced several videos for Throdle, but this video featuring Formula DRIFT fan-favorite and YouTube sensation Adam LZ was one of the biggest hits with viewers. In this video, Adam LZ breaks down his Mustang RTR drift build. The video gave Throdle immediate credibility as a top YouTube source for Formula DRIFT content, garnering over 38K views and consistent positive viewer engagement.
Matt Field’s Drift Tips
How-To Video
Expanding on Throdle’s content strategy, our team launched a new series for Throdle titled "How to Drift", featuring a video with pro Formula DRIFT driver Matt Field. He shared his journey to becoming a professional drifter, adding an angle of education to Throdle's drift-related content. This episode enriched Throdle's offerings and appealed to both new and seasoned fans.
Instagram Growth
Short-Form Content Strategy
Driven Films crafted dynamic and shareable short-form content specifically tailored for Instagram. The visually appealing and engaging content resonated with the audience, resulting in a significant increase in followers. The growth on Instagram not only showcased Throdle's content to a broader audience but also fostered a community of car enthusiasts, strengthening brand loyalty and engagement.
Brand Growth and App Downloads
Community Building
The combined efforts of Driven Films in content creation and strategic brand positioning positively influenced Throdle's app downloads on both Google Play and the Apple App Store. The growth in brand visibility and engagement translated into tangible results, further establishing Throdle as a leading platform for car enthusiasts.