How Professional Video Production Can Elevate Your Business: Superior Detailer Case Study
While beautiful video with eye-catching images can give your business a boost in the short-term, video that aligns with your goals will elevate your business to another level over the long-term.
That’s one of the principles we keep in mind when producing videos, and it’s a part of the process that went into crafting a promotional video for Superior Detailer, a high-end automotive detailing company based in Orlando, Florida.
Truly one of the best auto detailers in the business, this team has 20 years of experience - and it shows. Their passion for detailing is evident not just in their skills, but also in their award-winning experience, including as a 2020 North America Shop of the Year.
When a business prides itself on a finished product that is polished to perfection, their marketing materials need to meet that standard, too. That was the challenge we set out to take on with Superior Detailer.
When meeting with Superior Detailer, we took the time to do location scouting of their shop. This helped us plan on the shoot day, setting us up for success before we even hit record on the cameras.
PLAN TO SUCCEED
Why Pre-production Makes The Difference.
When we look back at the films we’ve made as Driven Films, it can seem like they speak to our team’s strengths behind the camera and as editors. The secret to high-quality video production, though, is getting your plan in place beforehand.
Our pre-production process begins with making sure both sides are clear on the purpose of the video and how we’re going to pull it off. With Superior Detailer, we met with owners Karim (Steven) and Kim to discuss their needs.
Their goal was to create a powerful video to help Superior Detailer educate their customers about their process. At the same time, that kind of educational video needs to entertain, so we set out a plan for how to capture the detailing process in a captivating way.
USING VIDEO TO EDUCATE
Saving Our Clients Time With Video
This step-by-step look at Superior Detailer's extensive process also served a broader business goal. Superior Detailer is a small, family owned and operated business. This allows them to have a one-on-one approach to their clients, and their client’s vehicles. In other words, they’re also incredible at what they do.
The result? Superior Detailer’s services are in high demand and their time is limited.
Beyond making a promotional video, adding an educational element serves to reduce the number of questions they need to answer from potential customers. Instead, they can either get questions that are more tailored to individual cases, or get straight to booking appointments.
HOW WE DID IT
VIDEO PRODUCTION MADE SIMPLE.
We shot this promotional video on a RED Komodo cinema camera using Tokina Cinema lenses on location in Orlando, Florida, then completed video editing, sound design and did final color grading at our full-service video production studio in Florida.
KEEPING IT SIMPLE.
When choosing the right equipment for a video shoot, we kept things simple. We made sure that we didn’t interfere with Superior Detailer’s day-to-day operations. This means that there was no need for our client to shut down shop and lose valuable time while we shot this video.
Curious to see how it all came together? Check out Superior Detailer’s High-End Detailing Services Overview by clicking here.
Work With Driven Films On Your Next Production
We couldn’t have asked for a better experience with Superior Detailer. From the care they put into their craft to how smooth the production went, it’s clear that they always pay attention to the details.
It’s the same attitude Driven Films brings to all of our video production projects. With experience ranging from race day documentaries to social media video, we bring our passion for automobiles and our video production expertise to every project.
To see what Driven Films has been up to recently, you can click here. To get in touch with Driven Films about your next video project, please send us a message.