Why Your Brand Needs Video Marketing

As a marketing director or even a business owner, there is a very good chance that you're well aware of the impact that social media has made on the way businesses use video marketing to create effective and engaging advertising and marketing campaigns.

However, if you're still on the fence about whether or not video marketing is right for your business, this article aims to give you a clear road map on how to boost your brand with video.

The Past, Present and Future of Video Marketing.

The stats don't lie. In 2018 Forbes stated that "Marketing via video is the biggest way to reach people today. It is nearly unstoppable".

It is safe to say that social media is now leading the field. And if social media is in the lead, that means that television and print are now in the rear view mirror of platforms like Facebook, Instagram, YouTube and TikTok.

Furthering the point, as of 2021, YouTube alone has over 2.3 billion users worldwide (Statista 2021) and is ranked the second-most popular social media network, second only to Facebook. YouTube viewers watch over 1 billion hours of video on the platform each and every day, generating billions of views.

Statistics from Buffer show that 81 percent of businesses share video content via Facebook, and 62% of businesses use YouTube as one of the ways to post video content.

In other words, video marketing is not only here to stay, but it is simply the best way to market to your audience. Let's take a look at a few reasons why your brand needs video marketing to make a bigger impact.

Video Creates Engagement

With the rapid rise of video apps like Tik Tok, and the adoption of video stories from apps like Facebook and Instagram, it's clear to see that video is driving a massive amount of engagement with users across the globe.

Video content generates more engagements amongst all audience demographics, more often than not stopping "scrollers" dead in their tracks. Resulting in getting the viewer to pay that incredibly valuable extra second of their attention to your content.

While there is nothing wrong with marketing your brand with high-quality photos, or even print ads, your highest rate of engagement is nearly guaranteed to come from serving your target audience with entertaining video content.

Video Makes It Easier To Communicate With Your Audience

Whether you're an automotive performance shop building race cars for customers, or you're a car detailing product manufacturer, more often than not, consumers will follow a brand on social media to learn more about the brand's new products or services.

A well produced video allows you to package the information you’re trying to communicate to your audience into a short narrative that will engage viewers in a way that text or photos can’t.

Not only does video allow you to get your message across quicker and more accurately, but video marketing is proven to grab the viewer's attention and keep it.

We are visual beings. The human brain processes visuals (or video) 60,000x faster than text, making video the overall fastest and easiest way to communicate with your audience.

Video Marketing Is The best ROI you can get

The end goal of almost any company is to make money and to build their brand awareness. The ROI of video marketing when done properly by qualified video production company is easily recognizable.

Statistics show that 89% of video markets say that video gives them a good ROI, while 80% of video marketers say video has directly helped increase sales.

The term ROI stands for "return on investment" and it represents the ration that you get of your net profit versus the cost you put into something.

In regards to the ROI of video marketing, your return fully depends on the goals you have set for your advertising campaign. ROI can come in the form of the number of views your video receives, how much engagement (likes, shares, comments etc.,) the video gets and of course, your overall conversion rate.

Don't miss out on trends

Print ads in magazines, trade publications or even newspapers can take weeks, or even months to reach your target audience, making your advertisement completely irrelevent by the time it's in their hands.

Social Media Marketing is fast. Once your video ad is created and your ad copy is written, you're ready to send it out into the world for your audience to see, almost instantly. You're now taking full advantage of the latest marketing trend, you're seen as relevant. You're seen as in-tune with the culture.

Addressing 3 Common Reasons Why Brands Don't Use Video Marketing

With that knowledge, if at this point you're not using video to market your business, you have to ask yourself "Why not?!". Let's take a moment to address the three most common reasons why brands don't use video marketing to grow their business.

1. My Target Audience Doesn't Watch Video

One of the most common reasons why a brand is not using video is that there is an assumption that their target audience doesn't watch video. While already a massive assumption, without doing proper market research, it would be foolish to think that your entire audience, in this day and age, completely ignores or does not consume video.

2. It's Too Expensive

Yes. Video Production can be expensive, especially if you want things done the right way, but it comes down to your return on investment. While the up-front cost of video production may be a bit more expensive than traditional marketing, the end-result of video is proven to provide greater results than traditional marketing, and even posting simple photos.

You simply can't afford to skip out In a recent Forbes article titled "11 Expert Predictions On The Future Of Video Marketing", Christopher Tompkins, The Go! Agency, stated that "video content will very soon become a necessity for marketers. My advice is to step out of your comfort zone; you will need video soon."

3. I Don't Know How To Create Videos

While some businesses have huge marketing budgets and even internal teams dedicated to producing video content to use in their marketing efforts, not all businesses have the capabilities to do so. This is where hiring a video production company that specializes in producing video content for your specific niche can be essential.

Are you a fitness brand? Seek out a video production company that specializes in fitness brands. The same can be said if you're an aftermarket wheel manufacturer, you would seek out and hire a video production company that is an expert in producing video content for the automotive industry.

In short, let the experts do the work for you.

Conclusion

Whether Facebook, YouTube, Instagram, Tik Tok or all of the above, video marketing is a proven method of not only reaching your target audience, but also converting. With the right video production company partnering with you for your marketing efforts, you can produce, memorable engaging, effective video content that provides a high ROI for your brand.