Boost Your Car Detailing Marketing with Video
Using Social Media Video For Car Detailing Marketing
One of the biggest mistakes an entrepreneur can make when they open an automotive detailing business is for them to completely avoid, or at best not put much thought into car detailing marketing.
The saying “build it and they will come” does not apply to auto detailing. Sure, no amount of video marketing can replace doing quality detailing work, but unless people know about your business, they won't come to your shop.
When it comes to car detailing marketing on social media, sure, cell phone photos can work but where the highest ROI comes into play is when you begin to run professionally produced video ads that properly target your audience.
By now we know that newspaper ads are a way of the past. TV? Television commercials provide an unimpressive ROI. Now, social media is king. Nowadays, video marketing on Facebook and Instagram can reach more potential clients than television, making them the prime choice for promoting your detailing business.
Attract The Right Clientele with Video
Whether you're a mobile detailer looking to increase your overall volume, or a ceramic coating installer that wants to target a higher-end clientele with luxury vehicles or supercars, the right video marketing is the highest return on investment. With the right video production company, you can bring in more quality leads that convert into clients.
Capturing your car detailing process on video can help show the value your customers get when they use your detailing shop.
What Type of Videos Can Attract New Clients?
Social Media Video Ads - Whether a simple 15 second video ad on Instagram and Facebook, or a minute-long video, you can take advantage of social media video to attract new clientele.
Step-by-Step Videos - time is money, and explaining your detailing process over and over to each and every client can be time consuming. Save time and money by automating this process by using a well produced, high-end video that explains your detailing process, step-by-step to potential customers. Even potential customers that are researching your business can watch this video and their questions will be answered long before they even call you. It's just up to you to close the deal and have the customer drop off their car.
Client Testimonial Videos - What better way to show potential customers that every car that leaves your shop results in a satisfied customer than to capture your clients on video? With a series of client testimonial videos, you can help solidify your position as the authority in automotive detailing. Not only can you use these videos as social media ads, but you can also use them as content for your website.
What Type of Videos Can Attract New Clients?
As an automotive detailer, you know that your job is a process. First, you meet with the client and inspect the car to see what their needs are.
Once the client drops the vehicle off, you prep the vehicle. Maybe you perform decontamination with a claybar and iron remover. Then you get to the real work. The polishing. Once the paint is free of defects and looking perfect, you protect it with a sealant or coating. Finally, you deliver the car to your client.
The process for Video Production isn't much different. When you hire a video production company to produce a video to market your automotive detailing company, chances are they'll meet with you to discuss your needs and determine who your target audience. Once this is accomplished, the Video Production Company can begin producing your video content.
Not every video production company will approach your project the same way. While there are plenty of production companies out there, there are very few that have a passion for car culture, let alone truly understand the automotive detailing business.
At Driven Films, we aren't just performing video marketing. We don't just understand the car industry, we eat, sleep and breath it. We attend car shows, we're at the race tracks, we go to car meets, and most of all, we take pride in our own cars and in turn, we appreciate the hard work you do and want to help you spread the word.
Once your video is completed, we don't just hand it off to you and hope for the best. We work closely with our clients to help them properly deploy and promote their video on various different social media marketing platforms such as Google Ads, Facebook and Instagram advertising.
Ultimately, we believe that the work you do should be seen, and what better way to have it seen than to capture your detailing process with high-end video production solutions from Driven Films?